Values Driven Fashion

Wearable DNA

Wear who you are. Be what you wear

Banner Image

COLLECTIONS

View the collection

Collection Image

View the collection

Collection Image

View the collection

Collection Image

View the collection

Collection Image

BEST SELLERS

Travis is 6'1'’ tall and is wearing size L.

Discipline Hoodie

Gratitude Hoodie

Kindness Hoodie

John is 5'10'’ tall and is wearing size L.

Consistency Hoodie

Travis is 6'1'’ tall and is wearing size L.

Resilience Hoodie

Love Hoodie

Kindness Hoodie

John is 5'10'’ tall and is wearing size L.

Perseverance Hoodie

Empathy Hoodie

Determination Crewneck

Values Driven Hoodie

Honesty Hoodie

Shop Best Sellers

FUEL

Ignite your inner drive. Empower your journey towards excellence.

Get Fueled

WHO WE ARE

Values Driven Fashion

Wear who you are. Be what you wear.

We're on a mission to change the world through a values-driven culture. Our clothing inspires humans to take action based on their values.

AS SEEN ON

LATEST DROPS

Sarah is 5'11'' tall and wears size S.

Gratitude Tee

Discipline Tee

Consistency Tee

Abeiku is 6' tall and wears size L.

Resilience Tee

Kindness Tee

Tristan is 6' tall and is wearing size M.

Respect Element Tee

Love Element Tee

Abeiku is 6'0 tall and wears size L.

Kindness Element Tee

Tristan is 6' tall and is wearing size M.

Integrity Element Tee

Carlos is 6' tall and wears size M.

Honesty Element Tee

Abeiku is 6'0 tall and wears size L.

Empathy Element Tee

Abeiku is 6" Tall and wearing size L.

Curiosity Element Tee

Shop Latest Drops

Free returns

Returns within 30 days receive a full refund.

Worldwide shipping

Ship anywhere, rates available at checkout.

Conscious Collection

Fashion is a dirty business. We're fixing it.